How Do We Detect Bots?
TapeReading scores hundreds of millions of transactions and user events per day. We leverage this network to block devices that have recently engaged in nefarious behavior and identify devices that exhibit patterns of known fraud. A mix of device fingerprinting, browser verification, forensic analysis, behavior monitoring, machine learning, and IP reputation is performed on the user to determine if they fit the profile of a non-human bot. TapeReading detection methods are always evolving to mitigate any threats from new bots and emerging fraud rings.
Additionally, create custom rules to force scoring to be more aggressive or more lenient for specific tests that our anti-fraud tools perform. Adaptive filters learn from your audience and user base to avoid flagging legitimate traffic and easily identifying irregular behavior generated by bots. When a bot is detected, your site or app has the flexibility to perform any custom behavior, such as blocking the user or transaction, setting its status for further review, or automatically limiting the user all in real-time. Our flexible APIs provide over 20 data points to define a risk profile, so your platform can make the best decisions.
Bot Detection Highlights
- Automatically Identify Non-Human Traffic
- Eliminate Abuse From Bots and Automated Programs
- Prevent Click Fraud and Fake Installs Generated by Bots
- Outsmart the Fraudsters with Proactive Bot Prevention
- Real-Time Updates from Our Network
- Machine Learning Bot Fingerprinting
- Leverage Bot Behavior Data From Thousands of Top Sites
- Flexible Settings & Adaptable Framework
- Stop Paying For Bot Traffic
- Easy API Integration with Examples
Expert Bot Mitigation
Mitigate bot traffic without hurting the user experience for legitimate users. TapeReading solutions are seamless and do not display any loading messages or delay the page’s display in any way. Frictionless filtering provides a smooth user experience for your audience while removing malicious bots and clicks from suspicious web traffic. Keep your business protected from the web’s worst bad actors by adding just a few lines of code to your site.
Quick Integration
Fraudsters tend to pray on easy victims. Once you begin to mitigate bots, cybercriminals typically move on to easier targets. Implementing TapeReading’s bot detection service only takes a few minutes and will instantly block bots. Automate quality control and regulate fraudulent accounts & transactions in real-time. Increase the integrity and security of your website by minimizing fraudulent behavior, fake traffic, and non-human visitors.
“I had no idea why I was losing so much money. TapeReading found out the company that was sending traffic to my website was a bot factory”
Prevent Click Fraud And Block Fraudulent Traffic
Instantly Detect Fraudulent Clicks from Bots, Competitors, and Abusive Publishers
Click fraud prevention is the ultimate solution for advertisers and marketers. If you’ve ever run a marketing campaign online, specifically Pay Per Click oriented, including Google Adwords or Facebook Ads — then you’ve likely experienced invalid clicks that are meant to eat away at your total spending budget. The most popular type of click fraud occurs from bots and users that are intentionally clicking PPC ads to earn more revenue for their site (which displays the ads) or purposefully consuming budgets to prevent a competitor from reaching actual customers. Both of these examples are considered methods of producing invalid traffic.
Click fraud costs advertisers billions per year in wasted budgets due to bots, automated scripts, malware, and other types of methods that generate fraudulent clicks. Even in 2020, ad fraud is continuing to rise across desktop devices and, even more so, across mobile devices. This trend is largely in response to fraudsters evolving their trade craft to bypass existing click fraud prevention measures. The worst fraudsters now use software to randomize device profiles — so they appear to click from a unique human-like device and IP address every time.
Protect ad budgets with accurate click fraud protection, built for detecting the worst bots without false-positives.